ATL-led Advertising. Integrated with TrendLabs and BajuGali.

AdCrest is an ATL-led advertising agency that plans and executes large-scale campaigns. When campaigns require on-ground execution, creative development or digital support, we integrate BajuGali and TrendLabs respectively, while AdCrest remains the single campaign owner.

Plan a Campaign

146+ Trusted Clients

Logo of Client Decathlon Logo of Client Oliva Healthcare Logo of Client Swiggy FNB Logo of Client Tata 1mg Health Logo of Client Van Heusen Retail Logo of Client Narayana Education

Advertising That Takes Responsibility

Image describes ATL-led Advertising
What We Do

AdCrest works with brands that need more than placements.

We take ownership of advertising moments, starting with ATL media planning and extending into coordinated execution through BajuGali (BTL) and TrendLabs (creative & digital) when required. Clients work with one lead agency while the right capabilities are brought in behind the scenes.

  • One campaign owner: AdCrest
  • BTL executed by BajuGali
  • Creative & Digital by TrendLabs
Plan a Campaign
Reach
Recall
Scale
ATL at the Core

Our strength lies in planning and executing ATL campaigns that demand credibility, control, and scale.

ATL Capabilities include:

Large-format Outdoor Media

Shape of Arrow

Billboards, Unipoles, Gantries, FoB

Digital OOH Networks

Shape of Arrow

City-level LED and screen networks

Transit
Media

Shape of Arrow

Airports, metro systems, bus, cabs

Cinema & Radio Advertising

Shape of Arrow

Mainstream & local radio, on-screen

Retail & Utility Media

Shape of Arrow

Shopping malls, retail, electricity & gas bill

High Reach Digital Media

Shape of Arrow

OTT platforms and premium in-app placements

Explore ATL Capabilities
Integrated Advertising

How Integration Works at AdCrest

Large ATL campaigns often need more than media visibility. On-ground execution, strong creative, and digital extensions frequently determine campaign effectiveness.

At AdCrest, integration means:

AdCrest

Shape of Arrow

leads and owns the ATL campaign

BajuGali

Shape of Arrow

handles BTL and on-ground execution

TrendLabs

Shape of Arrow

manages creative and digital marketing

All three work together under a single campaign plan, with AdCrest accountable for delivery.

This ensures:

  • One point of accountability
  • Clear role separation
  • Aligned messaging across ATL, BTL, & digital
  • Fewer agencies for the client to manage
  • Smoother execution at scale

Integration at AdCrest is practical and defined, not a broad 360° claim.

Explore Integrated Advertising
How We Work

A Clear, POC-Friendly Process

Simple. Predictable. Reliable.

01

Understand the Objective

Align on goals, markets, and timelines.
02

Plan the Campaign

ATL media planning led by AdCrest, with scoped involvement from TrendLabs and BajuGali where required.
03

Execute at Scale

Campaign deployment across ATL media, supported by BTL execution and creative/digital delivery.
04

Track & Report

Single-point reporting with AdCrest accountable for outcomes.
Where AdCrest Fits Best

Campaign Scenarios We Commonly Handle

If the campaign is large, visible, and time-sensitive: AdCrest fits.

Why AdCrest

Built for Serious Advertising

We focus on doing fewer things well and taking responsibility for them.

01

ATL-led campaign ownership

Shape of Arrow
02

Clear planning and execution control

Shape of Arrow
03

Scale-ready campaign delivery

Shape of Arrow
04

Integrated delivery: TrendLabs & BajuGali

Shape of Arrow
Insights from AdCrest

Practical, execution-led Insights on ATL media & integrated campaigns.

Blog

AdCrest Acquires BajuGali to Become a Full-Stack Advertising Agency in India

AdCrest has steadily built its reputation as a forward-looking ATL advertising agency , helping brands and high-growth startups go beyond visibility to achieve measurable impact.

Read More
What are you waiting for?

Ready to Take Your Campaign Live?

From ATL media to coordinated execution, AdCrest owns the campaign and ensures every moving part works together, without added complexity.

Talk to the AdCrest Team