Integrated Advertising
How Integration Works at AdCrest
Large ATL campaigns often need more than media visibility. On-ground execution, strong creative,
and digital extensions frequently determine campaign effectiveness.
At AdCrest, integration means:
AdCrest
leads and owns the ATL campaign
BajuGali
handles BTL and on-ground execution
TrendLabs
manages creative and digital marketing
All three work together under a single campaign plan, with AdCrest accountable for delivery.
This ensures:
- One point of accountability
- Clear role separation
- Aligned messaging across ATL, BTL, & digital
- Fewer agencies for the client to manage
- Smoother execution at scale
Integration at AdCrest is practical and defined, not a broad 360° claim.
Explore Integrated Advertising