ATL Media Capabilities AdCrest
High-reach media planning, buying, and execution — built for scale, visibility, and control.
AdCrest is an ATL-led advertising agency focused on planning and delivering large-scale media campaigns across high-impact formats.
We work with brands that require visibility at scale, media clarity, and execution accountability across cities, regions, and timelines.
Our ATL Focus
Media-Led. Execution-Owned. Scale-Ready.
We handle media that shows up in the real world, reaches mass audiences, and carries reputational weight for brands.
Our capabilities are built around ATL media formats that demand:
Our Services
ATL Media Capabilities
Outdoor & Large-Format OOH
High-impact outdoor media planned for visibility, frequency, and geographic relevance.
Common formats include:
- Traditional billboards, unipoles, gantries, and foot-over bridges
- City-level and arterial road placements
- Long-term and burst-based outdoor campaigns
Digital Out-of-Home (DOOH)
Screen-based outdoor media designed for dynamic messaging and premium visibility across geography.
Common formats include:
- Large-format Digital screens and LED screens
- City-level DOOH networks
- Time-based and contextual media planning
OTT & High-Reach Digital Media
Digital platforms across different consumer base used for reach, not performance marketing.
Common formats include:
- OTT platform advertising
- Premium in-app placements (news apps, food delivery apps, utility apps)
- High-visibility, brand-safe digital inventory
Transit Advertising
High-frequency media across daily commuter environments.
Common formats include:
- Airport advertising (terminal, departure, arrival zones)
- Metro stations and train branding
- Bus & Cab branding
- Bus shelters and transit infrastructure
Cinema Advertising
High-attention advertising in controlled viewing environments.
Common formats include:
- On-screen cinema advertising
- In-premise advertising
- City & nation wide cinema networks
- Language and demographic-aligned planning
Radio Advertising
Mass-reach and regional radio campaigns for frequency-driven communication.
Common formats include:
- National FM stations
- Regional FM stations
- City-wise and multi-city radio plans
- Spot planning, bursts, and seasonal campaigns
Retail & Mall Media
Brand visibility within high-footfall commercial environments.
Common formats include:
- Shopping mall advertising
- Retail store media placements
- In-mall formats and display opportunities
Utility Bill Advertising
Direct-to-household media with guaranteed visibility.
Common formats include:
- Electricity bill branding
- Gas bill branding
- City and zone-level distribution planning
Media Planning & Buying
Planned for Reach. Bought for Control.
Beyond media access, AdCrest brings structure to how ATL campaigns are planned and executed.
That means:
- Media planning aligned to campaign objectives
- City, region, and national media mapping
- Cost rationalisation and buying efficiency
- Timeline-driven execution coordination
We don’t just place media, we own the media plan and its delivery.
Future-Ready Media Coverage
Established Formats. Emerging Inventory. Our ATL capabilities extend across:
As media landscapes evolve, AdCrest continues to expand coverage across relevant ATL formats without changing how campaigns are owned or executed.
Established high-reach formats
New and emerging media inventory
City-specific and market-specific media opportunities
Our Role as a Partner
Serious Media Needs Serious Ownership
AdCrest exists to lead ATL campaigns where:
01
Media decisions matter
02
Execution errors are costly
03
Visibility cannot be compromised
If your campaign depends on getting ATL right, this is what we do.
What are you waiting for?
Talk to the AdCrest Team
Planning a Large-Scale ATL Campaign?
Talk to AdCrest about media planning, buying, and execution built for control and scale.