Why Integrated Advertising
Campaigns perform better when
Campaigns perform better when
one team controls execution end to end.
Whether it’s a local campaign or a multi-city rollout,
results improve when ATL, BTL, and
digital are planned and executed together, not handled separately.
The Problem With Fragmented Execution
Even well-run campaigns lose efficiency when execution is fragmented.
When different agencies handle different parts of a campaign:
Our Approach to Integration
At AdCrest, integration is not optional or situational.
We plan ATL, BTL, and digital as one campaign, on:
- a single timeline
- a single quality benchmark
- a single execution plan
That gives us control, and control improves results.
How Integration Improves Campaign Performance
When all three work together:
Audiences don’t encounter the campaign once. They experience it across formats, moments, and touchpoints.
This holds true even for small, local campaigns.
ATL creates visibility in the target area
BTL drives physical engagement and action
Digital reinforces recall before and after exposure
How Integration Helps
Real Impact of Integrated Advertising for New Store Openings (NSO)
Why Integration
Why This Matters to Clients
Because we control the entire campaign:
01
Turnaround times are predictable
02
Execution quality stays consistent
03
Dependencies are managed internally
04
Accountability stays with one team
You don’t manage agencies. You don’t chase timelines. You work with one owner.
How We Integrate
How Execution Is Structured
Integration at AdCrest is not a concept. It is an operating system designed to give clients control, speed, and consistency across ATL, BTL, and Digital.
AdCrest: Campaign Lead & Owner
AdCrest leads the campaign from start to finish. We plan, buy, and execute ATL media, while owning overall coordination and delivery.
What this means in practice:
- Leads ATL media planning and buying decisions
- Owns campaign timelines, budgets, and rollout plans
- Coordinates all supporting teams centrally
- Acts as the single point of accountability for results
Clients engage with one lead agency, not multiple vendors.
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BajuGali: On-Ground & BTL Execution
When a campaign requires physical presence or local activation, BajuGali executes BTL and on-ground activity.
What this adds to the campaign:
- Localised execution around ATL media zones
- Faster turnaround and on-ground control
- Consistent quality across cities and formats
- Execution aligned tightly with ATL visibility
This ensures the campaign doesn’t stop at visibility, it shows up where people actually are.
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TrendLabs: Creative & Digital Amplification
TrendLabs supports the campaign with creative development and digital amplification, aligned to ATL and BTL activity.
What this strengthens:
- Messaging consistency across offline and digital
- Geo-focused digital support around media locations
- Faster creative iterations based on campaign needs
- Digital visibility that reinforces offline presence
Digital here is not treated as a separate campaign, it supports the same objective.
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What are you waiting for?
Talk to the AdCrest Team
Planning a Campaign That Needs Better Control and Stronger Outcomes?
Talk to AdCrest about integrated execution built around ownership.